What is the secret to a good story? A great question. Our Paul got to share something about this for Adformatie, in good company with Martin Koolhoven and Daan Schmidt.
In summary, a good story:
- Grabs attention (impactful narrative).
- Sparks the imagination (inspiring).
- Contains a struggle or conflict (emotion).
- Must be 'true' (consistent, authentic, and credible).
- Makes a clear and original promise (interesting).