Ritter sport

Ritter Sport wants to reach a younger target audience (men and women between 20 and 45 years old) through a social campaign. Within this group, Ritter Sport has a relatively lower market share.

Ritter Sport aimed to increase its brand relevance with a social campaign that encourages people to give Ritter Sport chocolate a try. Under the slogan ‘Try the square,’ we created a direct and clear campaign. Ritter Sport? You have to taste it!